OUR RAISON D’ÊTRE

HEALTHY CHOICE FM was created to provide a broad-based platform for the promotion and dissemination of reliable information specific to health and wellness and couched in a musical format conducive to relaxation and introspection.

It is envisioned that sustained education by radio will, over time, nurture and reinforce a more pervasively health-conscious public mindset that in turn will influence the adoption of congruent lifestyle choices and behaviors.

HEALTHY CHOICE FM’s focus on promoting good mental and physical health and environmental awareness hopefully will among other things, help to:

• Reduce the incidence of communicable diseases
• Pre-empt the onset of, and or inform the effective management of chronic, preventable diseases such as diabetes, hypertension, strokes, heart disease, glaucoma and blindness

These in turn will alleviate productivity loss at the workplace and help keep national development goals on track.

Positive changes in the personal healthcare paradigms of the residents of Antigua and Barbuda will reduce the demand on public health facilities and lessen the financial burdens on the government’s coffers.

 

OUR MISSION:

To provide a dynamic platform for the delivery of reliable information relating to health and wellness; and to engage our listeners in the formulation and practice of their own personal, preventative and achievable healthcare strategies, that will invariably result in an enhancement of the quality of their lives.

 

OUR VISION:

To become the premier dedicated health and wellness audio electronic medium in the English-speaking Eastern Caribbean offering sustained and reliable information support for health-, environment-, and community-conscious listeners.

 

OUR PHILOSOPHY:

Healthy, positive lifestyle behaviors and attitudes make for happier, more creative, more productive and more self-fulfilled human-beings.