HEALTHY CHOICE FM is the vision and brainchild of Dr Lester Simon who is also the CEO and technical director of his family-owned Medpath Clinical Laboratory.
Since its establishment in 1991, this laboratory has remained committed to its original, self-imposed, community-service mandate: the public dissemination of reliable, health-relevant information. In a limited way, it achieved this through the free, public distribution of its “Labletter” covering health topics for lay-consumption and also by buying daily airtime to sponsor health infomercials on radio. As a commercial entity, it claims rightful ownership of these local trail-blazing initiatives.
The idea behind HEALTHY CHOICE FM emanates from the vision to perpetuate Medpath Lab’s original mandate to promote and disseminate health and wellness information for the public good, but by employing the expanded format of radio to achieve a wider, much more comprehensive outreach and more effective impact on target audiences.
HEALTHY CHOICE FM
- Is a limited liability company duly incorporated under Antigua and Barbuda law
- Is family owned and operated
- Is a dedicated health and wellness platform
- Promotes the adoption of positive, healthy lifestyles through the sustained delivery of relevant, reliable support information and strategies embedded in a musical format comprising a JAZZ core punctuated with a sprinkling of other genres
- Celebrates and embraces the uplifting aspects of Caribbean and other cultures
OUR TARGET AUDIENCE:
- Discerning, progressive-thinking, civic-minded, health- and environment-conscious 30+ age demographic
“Championing Your Wellness”